Valerio Santoni · CV 2026 · Digital Product & AI

I turn messy client data into dashboards that move decisions. Now Digital Product Specialist in AI & Business Transformation (Geneva); previously Business Intelligence Specialist at UBS Zurich (Personal & Corporate Banking · Marketing & Digital Sales). Double-degree Master's: Clermont School of Business (Business Intelligence, 4.0/4.0) + Università di Pavia (Digital Management, 108/110). Background: Data Analyst at Philip Morris International (Lausanne), Nova Talent. Lived and worked across IT, FR, DE, CH, Italian (native), English (full professional), French (working).

Professional Experience

Digital Product Specialist, AI & Business Transformation

World Economic Forum · Technology & Digital Innovation

Geneva, Switzerland

Sep 2026 – Present
CURRENT

Business Intelligence Specialist

UBS · Personal & Corporate Banking – Marketing & Digital Sales

Zurich, Switzerland · On-site

Managed and developed the client data management dashboard for Marketing & Digital Sales (Power BI, SQL)
Supported the Client Intelligence project, delivering data-driven insights to improve client engagement and segmentation
Monitored marketing events end-to-end, from campaign setup to performance reporting and stakeholder delivery
Supported data governance and quality validation across client data platforms during the Credit Suisse integration

Client Data ManagementClient IntelligencePower BISQLData Governance

Mar 2026 – Aug 2026

Data & Reporting Engineer Intern

UBS · Technology Function

Zurich, Switzerland · On-site

Built and maintained a traffic monitoring system to track marketing performance and digital sales KPIs (Power BI, SQL)
Worked with service management databases on Azure Databricks; built Power BI dashboards and dataflows from multiple sources
Gathered requirements, developed test cases, deployed reporting solutions; used GitLab for version control
Delivered presentations at the Tech Architect Forum; performed data quality checks and Excel analytics

Traffic MonitoringAzure DatabricksPower BIServiceNowGitLab

Sep 2025 – Feb 2026

Data Analyst Intern

Philip Morris International · Brand Retail Deployment

Lausanne, Switzerland · On-site

Aligned BREPT database with ISquare using Python; identified discrepancies in 1,500+ records and automated location data reconciliation
Designed Power BI dashboards to report Q1/Q2 KPIs and visualize global retail ecosystem performance
Suggested structural improvements for ISquare 2.0; coordinated with PMs on point-of-sale governance

PythonPower BIData AnalysisProject Management

Feb 2025 – Aug 2025

Center for Global Strategic Engagement Intern

Università di Pavia · GLOBEC – EC2U Alliance Unit

Pavia, Italy · On-site

Organized international academic events; welcomed researchers from University of Turku and University of Poitiers
Project reporting and documentation

Mar 2024 – Jun 2024

Disciplinary Tutor & Project Tutor

Università Politecnica delle Marche

Ancona, Italy · Hybrid

Disciplinary Tutor of Private Law (50 hours), Aug 2022 to Jan 2023
Project Tutor: facilitated Design Thinking sprints using Miro Board; led brainstorming sessions with student innovation teams, Feb 2022 to Jul 2022

Feb 2022 – Jan 2023

Education

Clermont School of Business, Clermont-Ferrand, France

Master in Management, specialization in Business Intelligence

4.0 / 4.0

Double-Degree Programme Grande École – 3rd Year

Sep 2024 – Dec 2025

Southwestern University of Finance and Economics (SWUFE), Chengdu, China

Global Academy Summer Camp · Dialogue on East & West Business Management

Jul 2024

Università di Pavia, Pavia, Italy

MSc International Business & Entrepreneurship | specialization in Digital Management

108 / 110

Thesis: "The Role of Data-Driven Insights in Digital Retail Transformation – The Case of PMI"

Sep 2023 – Oct 2025

Julius-Maximilians-Universität Würzburg, Germany

Erasmus+, Business Administration · Sales & CRM, Strategic Innovation, Digital Entrepreneurship

Mar – Aug 2023

Università Politecnica delle Marche, Ancona, Italy

BSc Business Administration

101 / 110

Thesis: "The Impact of AI on Marketing Strategies"

Sep 2020 – Oct 2023

Skills & Tools

Expert

Microsoft Power BI · Business Intelligence · Microsoft Excel · ETL Processes · Dashboard Development

Advanced

SQL · Azure Databricks · Data Governance · Project Management · Stakeholder Reporting

Intermediate

Python · MicroStrategy · DAX · Power Automate · Data Quality Validation

Familiar

GitLab · ServiceNow · Jira · Miro · Salesforce

Languages

🇮🇹ItalianNative

🇬🇧EnglishFull professional

🇫🇷FrenchLimited working

🇩🇪GermanElementary (A2)

Certifications & Awards

Nova MemberNova2025

Introductory Certificate in PMIPMA2024

Power BI FundamentalsDataCamp2024

Excel FundamentalsDataCamp2024

GreenMade AwardHive Incubator & Enactus2022

First Certificate in English B2Cambridge English2019

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